So, the title of this post might make you think I have something against Victoria’s Secret, but that couldn’t be further from the truth. I buy their underwear and love it! I’m wearing a pair now (TMI?). But that’s just the point—Victoria’s Secret is so ubiquitous and is the go-to for so many women that when it comes time to buy something for a lingerie shower, it just doesn’t feel that special. The bride could easily buy these pieces for herself. She might already have one or two! She’s certainly seen it in the store before. And, especially if you are purchasing from VS’s bridal line, there’s a good chance you’ll end up buying something that another guest has purchased too.
In that spirit, I wanted to introduce you to a few brands outside the norm, beyond the pink stripes. This will give you a chance to shop around and to gift her with something completely unique and unexpected. Who knows, you might even decide to mix up your own lingerie routine!
Want a one-stop shop to rival Victoria’s Secret? Journelle is it. This retailer carries many of the brands mentioned here—like Eberjey, Princesse Tam Tam, Myla and more—as well as their own line of intimates and sleepwear. Founder Claire Chambers found lingerie options to be lacking in the United States after living a few years abroad and founded the company to make designer brands accessible to all. You can visit one of their four locations in NYC or cyber shop to your heart’s content on the website. Not sure of the bride’s intimate style and want to send her a gift card instead? This is a great option.
Available at journelle.com
Eberjey has a relaxed, sexy vibe that makes these the perfect romantic yet comfy undies to lounge in all day—hopefully in some exotic locale. The color palette is soft and feminine and the styles incorporate intricate yet modern cuts. Their bridal collection includes fluttery chemises for only $49 or gorgeous statement bras for up to $65. Want something with a little more edge? The black scalloped Carmen underwire bra ($65) does sexy-chic right.
Available at eberjey.com, Anthropologie, Journelle, and other retailers
Inspired by her South American roots, CLO Intimo founder and Colombia native Claudia Ochoa creates striking modern lingerie in earthy colors that accentuate the natural curves of the female body. Choose from the lacy Fortuna collection (bras $52, thong $24) or the more sporty colorblocked Kali collection (bra $49, thong $22).
Available at clostudio.com, shopbop.com, and Journelle
This high-end British brand makes statement lingerie incorporating Leaver’s lace and hand-done details. The quality and construction of the pieces make them practically keepsakes—and they do have a price tag to match. The Eustacia bridal line is crafted from Swiss tulle and French eyelash lace and the bra alone is $280. But one of my personal favorite collections, the more modern Arietta line, has a slightly lower price point at $150 for the lacy black and royal blue contoured bra and $100 for the matching thong. This is a gorgeous and timelessly sexy option, perhaps to go in together with another guest at the shower for a joint gift.
Available at myla.com, in select stores, and at shopbop.com
This made-in-the-USA brand specializes in underwear that is a little bit cheeky and totally colorful, all at a modest price point. Their signature look is lacy and bright, using a custom stretch fabric that doesn’t sacrifice comfort. They also have a good selection of plus size and maternity styles, celebrating that every body is beautiful. (And for the Lily Pulitzer-obsessed, check out their collaboration that incorporates some of the brand’s bold prints!)
Available at hankypanky.com, shopbop.com, Nordstrom’s and these other national retailers
This French label does peekaboo pretty with sophisticated flair. Their lacy underpinnings incorporate sheer patterned panels that can show just a little (like the Maryline lace bra, $72) or a lot (the Amber underwire bra, $83, perhaps).
Available at ASOS.com, Madewell, Journelle, and shopbop.com
Naja’s bold patterns and saturated colors make this perfect honeymoon lingerie. I’m like a little bit obsessed with their Talavera Blue collection because it just screams “honeymoon on the Amalfi Coast” to me. If you’re looking for more of a Mexican holiday vibe, try the Andalusia collection’s lacy neon yellow pieces. The price point is great as well, with a high-waisted brief for $32 or a lacy bralette for $42. Special and affordable.
Available at naja.com