This week’s Fashion Friday is devoted to a genius concept: Little Borrowed Dress. It’s a bridesmaid boutique that gives you the option to rent or buy. Each season the company reveals a new original collection with 8-10 bridesmaid styles in cocktail and full length. This season the dresses are all done in light and airy silk chiffon with rental prices of $75 for short styles and $95 for long (between $250 and $300 to purchase). Dresses come laundered and pressed and will arrive a week before the wedding. You wear, then slip back into the prepaid envelope and return post-wedding. The company stresses that their dresses should not need alteration (read: no alterations allowed) and since all the styles are loose, A-line and/or empire-waisted I tend to think that would hold up. I particularly like the strapless Hillary shown in peony below. The one potential downfall I see is that since the dresses are made to fit any shape or size, some of them look a bit baggy on these models. Make sure to pay close attention to the fit guide or attend a trunk show if possible to try on the styles. The next event is in NYC on June 3. Click here for details.

Photos by Elizabeth Messina