1. Pandora dress by Diane von Furstenberg 2. Chandelier earrings by Meghna Designs 3. Glitter clutch by Sophia Webster 4. Gold bracelet by Vince Camuto 5. Pink pumps by Ivanka Trump
True Blu founder Rosie has a knack for putting together stunning looks, so I asked her to share two ensembles for a classy bachelorette bash: one for the bride and one for her bridesmaids. Rosie chose classic white for the bride with a modern peplum hem to keep the look fresh and accessorized with metallic gold and a little bit of sparkle. For the bridesmaids, bright fuchsia really pops in this ruffled but sophisticated dress. The pink is carried through in the accessories, with a touch of glitter to make the look as festive as can be. I can totally see these at a glamorous champagne brunch bridal shower or at a rooftop lounge for a bachelorette bash.
1. Peplum dress by Alice + Olivia 2. Gold pennant necklace from Madewell 3. Gold belt from MSGM 4. Wedding belles clutch from Kate Spade 5. Crossover slingback metallic sandals from Zara
I also had to take the opportunity to chat with Rosie about starting a blog for bridesmaids, with a focus on fashion and pre-wedding events.
So, tell me about how True Blu began. When did you start the blog and where did the idea come from?
Well, after getting married in 2007 I couldn’t for the life of me stop browsing through wedding magazines. My wedding was being replayed over and over again. Is there anything that could’ve been done differently? These thoughts played in my mind repeatedly, and with good reason. You see, during the planning of my wedding many of my friends looked to me for advice on assisting them to assist me. My first reaction was “I’m fine…I have it all covered.” Which was definitely not the case. I tried my best not to reach out to avoid being that annoying nagging bride. What I didn’t realize was that my friends sincerely wanted to help me. Funny thing is I’m also the over excited friend that takes initiative to plan the bridal shower and bachelorette party for family members. So I guess in hindsight it all makes sense, right?
Weeks passed, and I realized that I should start a business related to helping the friends of the bride. Over the years, I brainstormed and finally decided to create an online resource to helping the friends of the bride with advice and tips, bridal shower and bachelorette party planning. I officially launched the blog last summer but didn’t really start devoting actual time until October.
I decided to call the blog True Blu as a symbol of friendship. True Blu by definition is someone who displays unwaveringly or staunch loyalty.
Has your vision for the blog changed at all since you first started?
It actually has changed just slightly. Initially, I wanted to feature content that I would never feature today. Some would call it a little risqué and possibly offensive. I soon shifted gears and after doing more thorough research decided to take the blog in a different direction.
Is there an article or topic you’re most proud of? What articles or post seem to resonate with your readers?
This is kind of tough. Hmm…it would have to be the inspiration boards and fashion collages I’ve personally created. It’s a long and daunting process looking for the right image for each board or collage, but I find it rather enjoyable. Readers tend to love these as well since it allows them to visually start planning for their friend’s pre-wedding fete.
I’m really inspired by the fact that you’re putting together your own inspiration shoots. How did that come about?
Aw, thanks Caitlin! In the process of starting my blog I knew I wanted to actually create my own photo shoots (with the help of extremely talented vendors, of course). Seeing that there was little visual inspiration online dedicated to bridal showers and more specifically to bachelorette parties, I felt there was a definite void. And the best part is always the end result!