As we discussed in part 1 of this series, Victoria’s Secret has become such a household name in women’s lingerie that it’s often the only option we even think about when trying to figure out where to shop for a lingerie shower. I mean, you’re not going to pick her up a pack of Hanes at Walmart, am I right? Vicky Secret it is! But the reality is there are lots and lots of beautiful (and yes, affordable) brands out there waiting to be discovered. As you survey the sea of gifts at the party, you can be proud that yours is the only one not in a pink striped bag. You might even find a new favorite in the process and end up picking out a little something for yourself! See more alternative lingerie brands here.
True & Co.
True & Co.’s goal is to change the way you shop for lingerie. Each style is crafted to fix common undergarment woes, like slipping straps, spill over, too-tight bands or extra material in all the wrong places. Once you take a short fit quiz about your bra experience, they’ll create a personal shop filled with styles that will work for you. Ask the bride to take the quiz or just opt for one of their can’t-fail, timelessly sexy styles, like the longline lace Bardot or the so-soft-and-stretchy lace Gramercy bralette (seriously the best bra I have ever owned).
Available at trueandco.com
Honeydew Intimates
Bride not so much the “vixen in black” type? The playful pieces from Honeydew Intimates feature lots of quirky prints and bright colors perfect for a bride with a bright personality. The line also carries a full range of loungewear, so a tomboy bride can enjoy her honeymoon breakfast in a cute pair of lounge shorts and a comfy-cozy top.
Available at honeydewintimates.com, Nordstrom, ShopBop and other retailers
Only Hearts
This romantic New York-based line extends far beyond lingerie, carrying everything from silky kimonos for honeymoon lounging to flowy sheath dresses perfect for a sunset stroll on the beach. The real stars are their lacy bra and panty sets though—try the slightly naughty Golden Key set in bridal white, complete with a tasseled blindfold ($132).
Shops in New York and Los Angeles, and available online at onlyhearts.com, Journelle, Nordstrom and other retailers
BHLDN
BHLDN (pronounced Beholden) is a little bit boho, a little bit Victorian and a whole lot of gorgeous. Their lacy underpinnings are perfect for the vintage bride. Plus, there really is something for everyone, as the line runs from sex kitten in thigh highs and a garter belt to demure maiden in a camisole and tap shorts. Treat her to a heritage piece of lingerie with the Guipure Lace Demi Bra, crafted from real Leaver’s lace. Their Painted Petal Robes would also be the perfect gift for the bride the morning of her wedding. (Be sure to check out the Sale section as you can find their signature pieces dramatically marked down at the end of each season and snap them right up.)
Available at bhldn.com
SkivvieBox
Want to splurge on a gift that will keep on giving? Check out SkivvieBox, a monthly subscription service for lingerie (yep, that exists)! At $59.99 a month, it’s a bit pricey, but think about asking each bridesmaid or a group of friends to chip in for a month each. Every month the bride will receive a designer lingerie set valued at $100-$150 and custom-picked just for her depending on her style, whether she’s a beautiful basics or party underneath type.
Available at skivviebox.com
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